Lies, Damn Lies, and Giclée.

I am very honored to introduce my new blog contributor: Artful Color Inc. http://www.artfulcolor.com. Artful Color is owned by Damon Rando (damon@artfulcolor.com). "He holds Bachelor of Science in Electrical Engineering with a color specialization. During his ten years with Apple, he played a key role in the introduction of the standard in color science used in all color production today. He has shared this expertise with many industry leaders, including People, Time, AP News, Dallas Museum of Art, The National Gallery, the Smithsonian, and the North Carolina Museum of Art..."

The beautiful art giclée prints I sell in my etsy shop HJM Art Gallery are printed by Artful Color. My customers' feedback speaks volumes about the quality of Artful Color's prints. I invest a lot of time and love into every painting I create and expect my giclée prints to represent my art at its Best. I hope you enjoy this fantastic article written by Damon Rando and learn more about giclée printing process.

_____________________

"Misconceptions about fine art giclée printing are prevalent in the art community, discouraging many people from utilizing their full potential. What many don’t realize is that giclées are a high quality, low cost alternative to traditional printing methods.

Lies, Damn Lies, and Giclée explores and dispels many of the fallacies surrounding fine art giclée printing. By scrutinizing the most important elements in creating an exacting giclée print – quality of the equipment, the printer’s skill at both digital capture and color correction, media quality, and print permanence – this article demonstrates that giclées are a valuable resource for artists, photographers, art collectors and designers alike." Damon Rando

Lies, Damn Lies, and Giclée.

By Damon Rando (Edited by Maddy Baumann)

"What is giclée?
Even the term “giclée” has been controversial on the technical side of the industry. Some believe it should be dropped altogether, but the problem is that “high resolution digital print using archival wide gamut inks on archival paper or canvas” doesn’t flow off the tongue quite so easily. Giclée, meaning “to spray or spurt” in French, was first coined by Jack Duganne in 1991 to “announce a new and exciting process by which the works of Diane Bartz will be reproduced.” The term stuck because it was the first word being thrown around widely embraced by the art community. (Though Nash Editions adopted the term, digigraph, which they still use.) Giclée was originally created using an IRIS printer (back then only used to print proofs for the graphics industry) and specialized inks used in photography repro-duction. Both the industry and printing devices have greatly advanced in the two decades that giclée has been around, resulting in a wonderful way for artists to provide quality archival prints for their patrons."....

For a deeper look into the key issues surrounding giclée printing, please read the entire Lies, Damn Lies, and Giclée article.